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Andy Spade |
While I love me some Kate and think David is hilarious, my heart belongs to Andy Spade. Maybe surprising since he is definitely not a "refaire" kind of guy; he is visionary of the highest degree. The type of idea person I wish I could be when I grow up. I've quietly stalked him over the years, collecting a number of the books he published for Kate Spade and now at Partners & Spade. My friend Ben introduced me to the PBS special
"The Persuaders," which featured a segment on Andy's work as a brand consultant to Song. I am sad that the airline concept didn't fly (sorry, couldn't resist) because it was such an interesting marketing and branding project. Take a few minutes and watch
Andy Spade in "The Persuaders". If I ever win the lottery, top on my list is to come up with a project where I can hire Andy to just dream.
Photo via
http://www.acontinuouslean.com/
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